Community Marketing Manager // Minneapolis Bouldering Project
At Minneapolis Bouldering Project I handled all gym member communications and marketing initiatives related to membership acquisition, engagement, and retention.
A member since opening in 2017, I got to speak to a community I aligned with. I executed and launched membership campaigns that maintained it as one of the most profitable gyms at the Bouldering Project.
the data
Black Friday 2024
3-day multichannel membership sale - selling 132 annual memberships, generating over $110,000, exceeding revenue goal by 165%
Summer Camp 2025
Achieved 90% of revenue goal ($140,000) 5-weeks post-launch. Sold out 3 months before program start.
New Years 2025
Executed a New Year campaign (SMS, email, social media, web) that exceeded January 2025 membership goals by 115%
Success through Multi-channel Marketing
Email Marketing
1 month into starting with BP, I owned the launch of all email marketing initiatives. This meant:
8 core evergreen campaigns converting gym guests to gym members
Seasonal email campaigns around major holidays & promotions
Weekly Newsletters to an audience of 30k promoting membership retention events
Monthly Youth-specific Newsletters to an audience of 5k promoting high-revenue driving youth programs
Social Media
Balancing operational logistics, membership & program promotions with a brand voice that is approachable, playful, and down-to-earth was a unique challenge that accompanied being the brand voice for a local community.
I enjoyed crafting a unique tone and voice that spoke to the membership base. I achieved this through monthly content calendars organized to support each revenue goal.
SMS
Every character counts with SMS.
Utilizing text meant razor-sharp copy with fine-tuned segmentation to achieve revenue goals.
I used SMS as a part of the Summer Camp 2025 strategy and generated 15% of camp registration through text, resulting in $24k in revenue.
Web
Creating & maintaining the day-to-day of our website (WordPress) quickly familiarized me with a new platform.
Strengthening our social & email efforts by directing to our website, I created web pages for high-revenue offerings like membership sales, camps, and youth programming. See my work:
the work
a picture is worth a thousand words. See work examples below.
Social Media // Instagram // Member Appreciation Month Promotion through Meta Ads
Social Media // Instagram // International Women’s Day Event Promotion
Email Marketing // Community Newsletter // Member Retention
