Personal Project // Frames by Em
Developing my creative craft through photography.
Frames by Em is a personal project started April 2025 to dive into my love of film photography. An exploration of creating, I wanted an avenue to motivate me to continue to tap into my creativity.
What better way than creating a community for myself of like-minded film enthusiasts?
the goal
Stretch my creator skills and my own personal tone and voice around writing.
Build an intimate following (2-5k) of film enthusiasts and photographers through image-first strategy. Use social media as a method to stay up to date on trends, film techniques, news, and creating a system of content generation that work with the algorithm while also providing a space for creativity & showcasing my film.
the strategy
Focus on organic traffic and daily engagement through Instagram’s algorithm.
the takeaways (so far)
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